If you have seen any prime time television show lately then you must have chanced upon Shah Rukh Khan. The omnipresent Khan is attending each launch and every party for the sake of promoting 'RA.One'.
One can imagine the amount of efforts Shah Rukh is putting in the promotional drive of 'RA.One' by the stats of his appearances on entertainment channels. He had come into sight at three different shows 'India's Got Talent', 'Sa Re Ga Ma Lil Champs', and 'Just Dance' simultaneously.
Then he also returned to 'Kaun Banega Crorepari' where he swapped roles with Amitabh Bachchan.
Apart from these major appearances, Shah Rukh is giving countless number of interviews. Every newspaper is full of 'RA.One' photos with exclusive quotes from the superstar himself.
Also known as a shrewd businessman, Shah Rukh Khan has roped in several companies to promote 'RA.One' and other products.
It has become difficult to name a product which is not associated with Shah Rukh Khan and 'RA.One'. The ever increasing list of 'RA.One' business partners features everything from plastic toys to sanitary products.
Brands such as Sony Play Station, Nerolac, Western Union Money Transfer, Cinthol, UTV Indiagames, and You Tube are associated with the film since inception. The public relation team had released the initial teasers during the cricket world cup only, some eight months ago.
Wherever you go, be it a mall or be it a hospital, you are bound to find one certain G.One smiling at you with enticing blue eyes.
TV, banners, posters and other modes of communication are not in the mood of leaving the potential audiences in peace.
However, this fierce promotional drive is getting on the audiences' nerves now and has the potential of killing the enthusiasm of movie goers. The film is scheduled to hit the screens on the eve of Diwali on October 26 but there is really not much left to know about the film.
The story and the climax are not revealed yet but the information seeking audiences know more than enough about the characters and the actors donning them.
A good number of days are still left before the expected release of 'RA.One' but the makers have nothing left to create the last minute buzz.
It can be compared to those TV commercials that generate enthusiasm in the beginning but slowly start to turn off the audiences.
The promotional campaign of 'RA.One' has picked that line only and now the producers should be wary of it.
They need to remain prepared to face the severe criticism if they fail to live up to the expectation by even a bit, and it will be difficult to match the hype because they have unveiled almost everything about 'RA.One'.
http://ibnlive.in.com/news/promotional-overdrive-can-harm-raone/193850-8-66.html
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