It is possible that this film is the third big-budget movie," said film historian film historian S.M.M. Ausaja.
Akshay Kumar starrer 2009 movie "Blue" was the first film which was made on a mega budget of Rs.129 crore, while Rajinikanth's blockbuster "Endhiran" (2010) was made at Rs.190 crore and tops the list.
Shah Rukh has traveled length and breadth of the country to promote his film. He went on an eight-city tour for the film's promotions and collaborated with 25 brands.
If reports are to be believed, Shah Ruk has spent about Rs.52 crore on marketing through tie ups.
Other Bollywood big tickets have been under Rs.100 crore. Aamir Khan's "Ghajini" cost Rs.65 crore, while Kareena Kapoor starrer "Kambakkht Ishq" and Harman Baweja's "Love Story 2050" were made at Rs.60 crore.
Epic films like Hrithik Roshan and Aishwarya Rai starrer "Jodha Akbar", Shah Rukh's "Devdas" and sci-fi film "Krrish" were made within Rs.50 crore.
Source: http://timesofap.com/cinema/ra-one-third-indian-film-to-cross-rs-100-crore-mark/
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