9XM enters social gaming arena with Bade and Chote partnered with Bollywood superstar Shah Rukh Khan

MUMBAI: 9XM, the Bollywood music channel, is entering into the social networking gaming arena with its popular animated duo 'Bade & Chote'. The channel has partnered with Bollywood superstar Shah Rukh Khan to launch an interactive game Be a Star Paparazzi. The game on Facebook platform will feature Bade - Chote and Khan. The channel has also launched a daily comic strip of Bakwaas Bandh Kar, created for the Facebook users where members can end the joke with their own version of Bakwaas.

"Our presence on the social media platform has given the viewers a common ground to interact with the channel and its characters. The current initiatives Be a Star Paprazzi and Chote Bade interactive comic strips are created to further engage the fans and keep them entertained even on the internet," 9XM programming head Amar Tidke said. Developed by the channel inhouse, Be a Star Paparazzi gives the players a chance to be paparazzi and shoot Khan on the red carpet. However, the players will have to dodge Bade and Chote to get a clear shot of the animated avatar of Khan. Players of the game will score points only when they shoot the Bollywood Badshah sans Bade Chote. Tidke added, "9XM is equally popular on the internet with its characters being adopted by numerous user-generated online communities. Our two unique initiatives on Facebook will offer a great interactive experience to all the 9XM fans and provide them an opportunity to connect with their favourite animated characters – Bade and Chote." Going further, the channel is planning similar initiatives with other characters and there will be innovations and interactions around each of them rolling out periodically, Tidke said. Source: http://www.indiantelevision.com/headlines/y2k10/oct/oct201.php