Sunday, February 14, 2010

MNIK sets new box office record in US and Canada

 WASHINGTON: Shahrukh Khan starrer 'My Name Is Khan' has turned out to be the largest weekend grosser Bollywood film ever in North America,
recording an estimated $1.86 million in the US and Canada.

The movie, directed by Karan Johar averaged a stellar $15,500 from 120 theatres across the US and Canada.

The Fox Searchlight movie opened on Friday with $444,000 and rose 65 per cent to $734,000 on Saturday.

It is estimated to dip seven per cent to $682,000 today, celebrated across the world as Valentine's Day.

Monday's 'Presidents' Day' holiday in the US will lead to a four-day debit of more than $2 million, the firm handling promotion and advertising of the film claimed.

'My Name Is Khan' also generated the highest per-theatre average of any film in the Top 20 over the weekend.

The previous record was held by Shahrukh's musical extravaganza 'Om Shanti Om', which grossed $1.76 million from 114 theatres over Diwali weekend in 2007.

The American mainstream media is all praise for the movie which received rave reviews.

"This is a movie not built for subtlety, but it does tackle a subject American movies have mostly avoided -- that of racial profiling and the plight of Muslim-Americans.

It also allows Shah Rukh Khan to display his talent to an even wider audience. It's well worth the 162-minute journey," The Hollywood Reporter, an American trade publication of the entertainment industry, said in its review.




http://economictimes.indiatimes.com/news/news-by-industry/media/entertainment-/entertainment/MNIK-sets-new-box-office-record-in-US-and-Canada/articleshow/5573907.cms

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