Yeah you would have guessed it… Hamara SRK have coloured his hair grey for an act.
Shah Rukh Khan, the brand ambassador of Dish TV, will feature as a 75-year-old man for their new ad concept, 'Ghar Aayi Zindagi'. He will share the screen in this one with Tanvi Azmi. Adman Prasoon Joshi has done the concept while 'Kites' fame Anurag Basu has directed this commercial. McCann Erickson has undertaken the campaign.
Revealing about the ad, the director shared, "The story is very cute. Tanvi Azmi is playing Shah Rukh's wife. They're hiding inside their room and are dancing." He added that there is a beautiful chemistry between them.
He said that initially they were apprehensive whether Shahrukh will accept the old character. "We didn't know if SRK will agree to the idea. I didn't want to make him Veer Zaara kinda old. It had to be different. So, pehle Shah Rukh ko buddha banaya humne pictures mein, and then showed it to him. He was very sporting and loved the idea," recalled Basu. Then the director went on to share an interestingly cute gupshup. He said that after the whole get-up was done, Shahrukh clicked a picture of himself and sent it to Gauri on the phone, asking, 'Will you still love me when I am old and look like this?' on this Basu amusingly gushed, "I am sure he will look much more handsome when he is old!"
Talking about the ad, Salil Kapoor, COO of Dish TV said, "In line with the core message of the campaign, Shahrukh Khan will bring alive warm family moments that tug at the heartstrings. Moments that have become a rarity in today's family."
Besides this, Shahrukh has one more concept alongside Tisca Chopra where he brings home an orphan girl child who settles into the family only after an experience with Dish TV.
The campaign is said to start from this month… So Check Karo!
Source: Indiaglitz
http://shahrukhkhanz.blogspot.com
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