Saturday, October 3, 2009

SRK keeps check on the time

TAG Heuer, the worldwide leader in prestigious sports watches and chronographs, in association with Toofles Foundation hosted the Toofles-TAG
TAG Heuer brand ambassador Shah Rukh Khan and CEO Jean-Christophe Babin do the catwalk
TAG Heuer brand ambassador Shah Rukh Khan and CEO Jean-Christophe Babin do the catwalk
Heuer Style for Smiles evening in honour of 'India Giving Week'.


Under the mentorship of Give India, this initiative put together by Madhabi Puri-Buch of Toofles Foundation and partnered by Jean-Christophe Babin, President and CEO of TAG Heuer Worldwide, brought together the powerhouse of India Inc to walk the ramp in support of various charitable initiatives. This powerhouse of 44 CEOs included Adi Godrej, Deepak Parekh, Prasoon Joshi, Piyush Pandey, Anil Chopra and Venugopal Dhoot to name a few.

The participants, walking in groups of four, were dressed in custom-made outfits by star designers Narendra Kumar, Sabyasachi, Wendell Rodericks and Arjun Khanna. Jean-Christophe Babin also walked the ramp in a Narendra Kumar ensemble.

TAG Heuer brand ambassador Shah Rukh Khan also graced the occasion to support this unique, innovative endeavour on the part of TAG Heuer which will facilitate various NGOs across the country to raise money, resources and awareness about their various programs. The evening also saw actor Kunal Kapoor and professional models walk the ramp showcasing exquisite TAG Heuer timepieces and accessories. The show was attended by Mumbai's swish set.

Speaking on the occasion, Jean-Christophe Babin said, "This is a noble initiative and TAG Heuer is proud to be part of this effort. To see so many powerful men and women extending their support to various causes for the good of society is indeed heart warming. Tonight, I truly believe that, together, we can make a difference to thousands of lives.

" Shah Rukh Khan had this to say, "My relationship with TAG Heuer is very special and when they asked me to be a part of this wonderful initiative, I was more than happy. It is refreshing to see the captains of industry walking the ramp as opposed to models and stars. These are very busy people, and they have taken time out to give what they can to the less fortunate. It is heartening to see that those at the top are willing to share the wealth, to try to achieve some kind of collective prosperity."

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