Percept Talent Management and Hansa Research, leading players in the fields of talent management and media research respectively, today unveiled the second wave results of Celebtrack here.
Celebtrack is the outcome of comprehensive data gathering from over 12,000 respondents pan-India. The research reveals the position of celebrities on key parameters--media presence, popularity, image attributes, power of persuasion and over-exposure.
The celebrities are from the areas of movies, cricket, other sports, music and television. The Celebtrack model covers 25 image attributes and persuasion power of stars on 6 categories which would help brands to decide on the most appropriate celeb for endorsements.
In the celebrity category, cricketer MS Dhoni holds first rank, Shah Rukh Khan (second), Aishwarya Rai (third), Amitabh Bachchan (fourth) and Sachin Tendulkar (fifth).
Source: DNA
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