In a press release, the King Khan had stated, "I feel that it is very important to encourage young talent in an industry where there is such fierce competition. Keeping that emotion in mind, we are very happy to associate with MTV to launch careers of fresh talent."
SRK had produced three films under his home production and these films have been shot in London and Mumbai. The films are ready for a release soon.
Source: http://www.behindwoods.com/bollywood/hindi-movies-news/jul-10-01/shah-rukh-khan-01-07-10.html
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