Electric car maker Tesla Roadster to coincide with the 150th Anniversary celebration of TAG Heuer has collaborated to release a one-of-a-kind collector's car called the TAG Heuer-Tesla Roadster which incorporates the defining TAG Heuer avant-garde design and celebrates the core values of both brands: innovation, precision, prestige and performance. This roadster which is on an exclusive world tour of 15 cities - Basel, Monaco, Milan, Budapest, Warsaw, Moscow, New Delhi, Beijing, Shanghai, Tokyo, Los Angeles, Miami, New York, London and Paris – also saw TAG Heuer organise an exhibition of its 16 historical iconic timepieces and 3 watches for the future – the TAG Heuer Pendulum Concept, Monaco V4 and Carrera Calibre 1887 Chronograph – called the Odyssey of Pioneers which is meant to showcase TAG Heuer's finest timepieces of past, present and future in 15 cities.
Brand Ambassadors, Shah Rukh Khan and Indian F1 GP pacer Karun Chandhok were present alongwith Jean-Christophe Babin, Worldwide President & CEO TAG Heuer. The TAG Heuer's special 150 years book which has been signed by celebrities at each stop of the TAG Heuer Tesla World tour was signed by both Shah Rukh Khan and Karun Chandhok. The company plans to auction the book at the end of the world tour.
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