Shah Rukh Khan takes crores to endorse one satellite dish and then installs another at his
office...
When Shah Rukh Khan dimples prettily from your TV screen asking if you don't want a better deal and clearer picture by using the satellite dish he is selling, you almost want to run out and get it. Such is the badshah's persuasive prowess. And that is why companies shell out crore to create superstar brand ambassadors.
Over years Shah Rukh has been impeccable ensuring his life-style choices were aligned with the brands he endorsed, whether it's the watch he wears, or more famously, the soft drink he endorsed until not too long ago. He's been the brand ambassador for this particular satellite dish company since 2007 and his contract was renewed three months ago for another eighteen months.
Which is why we were surprised to see the large satellite installed atop Khan's multi-storey office-cum-leisure space in the extension behind Mannat. It's not the Dish that SRK wants everyone to buy but a rival brand which is endorsed by none other than Shah Rukh's current bete noire, Aamir Khan. In a spate of recent interviews both have claimed to be the better marketer. Going by his preference in dish antennae, is Shah Rukh buying into Aamir's sales spiel?
Source: TimesofIndia
When Shah Rukh Khan dimples prettily from your TV screen asking if you don't want a better deal and clearer picture by using the satellite dish he is selling, you almost want to run out and get it. Such is the badshah's persuasive prowess. And that is why companies shell out crore to create superstar brand ambassadors.
Over years Shah Rukh has been impeccable ensuring his life-style choices were aligned with the brands he endorsed, whether it's the watch he wears, or more famously, the soft drink he endorsed until not too long ago. He's been the brand ambassador for this particular satellite dish company since 2007 and his contract was renewed three months ago for another eighteen months.
Which is why we were surprised to see the large satellite installed atop Khan's multi-storey office-cum-leisure space in the extension behind Mannat. It's not the Dish that SRK wants everyone to buy but a rival brand which is endorsed by none other than Shah Rukh's current bete noire, Aamir Khan. In a spate of recent interviews both have claimed to be the better marketer. Going by his preference in dish antennae, is Shah Rukh buying into Aamir's sales spiel?
Source: TimesofIndia
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